True Mythos

"True Mythos", a trendsetting collection that freshens up our timeless fascination of mythological divinities. Crafted with sustainability and ethical production at its core, True Mythos offers a unique range of designs that blend modern aesthetics with ancient mythology. Each piece embodies our commitment to honouring the past while looking towards the future.

Immerse yourself in the world of gods and goddesses, reimagined for the contemporary era.

ARTISTS COLLECTION

VICTORIAN STARS

"Victorian Stars" - a sustainable collection of premium organic cotton t-shirts, sweaters, and hoodies. Ethical fashion at its finest, our products are crafted with organic materials, minimising carbon emissions and waste. Victorian characters shine in our designs, symbolising change, innovation, and cultural sharing, all while staying trendy. 
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THE MEIJI BUNCH

The "Meiji Bunch" collection is more than just clothing; it's a symbol of discipline and resilience. The intricate designs pay homage to the discipline and strength the Japanese culture is so known for, reminding you to embrace these qualities in your daily life.

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LES MERCENAIRES DE NAPOLÉON

"Les Mercenaires de Napoléon" clothes feature a unique design, with Napoleonian soldiers adorned in tutus to symbolise the folly of battle tactics where men faced each other and awaited their fate. Through humour and irony, this shirt invites wearers to contemplate the senselessness of war and the courage it takes to confront it.

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MINIMALISTS

Grand designs, small prints. For those who like to discreetly shine.
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BYCONTRAST

BYC, ByContrast's philanthropic collection featuring premium organic t-shirts, hoodies, and sweaters adorned with bold and flashy ByContrast logos. Crafted with organic cotton and recycled materials, each piece reflects our commitment to sustainability and ethical practices. In addition to stylish apparel, BYC also encompasses an engaged poem titled "Be Who I See", written by ByContrast's founder, Jon, and performed by AI-generated personas from diverse backgrounds.

As part of our mission to make a difference, 10% of BYC merchandise sales are donated to the charity Labour Behind the Label, supporting workers' rights in the fashion industry.

Watch "Be Who I See" now. 

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